Branding Project Barra Básica

As the visual designer, I offered comprehensive branding services, including palette color selection, logo design, and other branding collateral.

Rationale:

The logo embodies a sense of lightness, freshness, and simplicity.
Crafted from simple geometric shapes outlined without fill, it abstracts the form of a coffee cup.
Inspired by the client's preference for a hand-drawn aesthetic, the design exudes an organic feel, diverging from Bauhaus typography influences.